Cookie Policy 


                          This policy sets out the basis on which Rolex SA (“we”, “our” or “us”) use cookies on our website

                          Cookies & web beacons

                          A cookie is a small file of letters and numbers that is stored on the hard drive of your device. Cookies are used to distinguish you from other users of our website. This helps us to understand how you are using our website.

                          Amending cookies & web beacons

                          For our website, you can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you block or delete all cookies from our website, the website should still work. By continuing to browse our website, you are agreeing to the use of cookies.

                          First-party cookies

                          These cookies are set by, in order to ease your navigation and remember your settings. You will find below the list of the first party cookies used on

                          Cookie name / ASP.NET_SessionId
                          Duration / Session
                          Description / Used to identify the user’s session on the server.

                          Cookie name / cookieAcceptance
                          Duration / 1 year
                          Description / Used to identify whether a user has accepted the use of cookies by closing the cookie notification.

                          Cookie name / rolex-org#lang
                          Duration / 1 year
                          Technical cookie to store user’s country.

                          Performance cookies

                          Rolex uses performance & tracking solutions to further improve our website in order to always provide you ith the best possible online experience tailored to your needs.

                          Analytics tools

                          Adobe Analytics:
                          This solution helps Rolex understanding how people are using ; for example they help collecting information on which web page visitors go, how long they stay or if they come back. Data collected remains anonymous.

                          COOKIE USAGE:

                          Cookie name?/ AMCV_###@AdobeOrg
                          Duration?/ 2 years
                          Description / Unique visitor IDs used by Experience Cloud Solutions.

                          Cookie name / s_cc
                          Duration / Session cookie
                          Description / The cookie is set and read by the Javascript code to determine if cookies are enabled.

                          Cookie name / s_dayssincelastvisit
                          Duration / 30 minutes
                          Description / Determines the number of days since a user last visited the site.

                          Cookie name / s_fid
                          Duration / 5 years
                          Description / Fallback unique visitor ID time/date stamp

                          Cookie name / s_nr
                          Duration / 30 days
                          Description / Determines wether a visitor is a new visitor or a repeat visitor

                          Cookie name / s_vi
                          Duration /2 years
                          Description / Unique visitor ID time/date stamp

                          Contact Rolex

                          If you have any questions or concerns regarding these Terms of Use or your communication with Rolex, please contact Rolex in writing or by telephone:

                          Rolex SA
                          Rue Fran?ois-Dussaud, 3-5-7
                          1211 Genève 26 – Switzerland
                          +41 22 302 22 00

                          Enquires: [email protected]